ZOO YORK COLLABORATION WITH LORDZ OF BROOKLYN
New York, NY – April 16, 2008 – The Zoo York Institute is proud to announce an exclusive collaboration with NYC’s unbreakable hip-hop collective, the Lordz of Brooklyn.
This limited edition collab features a co-branded ZY skateboard deck and T-shirt with custom graphics that chronicle the band’s gritty Bay Ridge upbringing, graffiti roots, blue collar pride, and deep family ties. Slated to drop in late April, only 500 decks and tees will be available at select retailers worldwide.
“I’m excited to team up with the Lordz because they’re a very New York band that in many ways is the musical equivalent of Zoo York,” says ZY Senior Art Director Christian Acker. “Just like Zoo, the Lordz fully embrace the clash of cultures that make NYC such an amazing place to live and work. We’re immensely proud to support our brothers from across the East River.”
Led by siblings Mike “Mr. Kaves” and Adam “ADM” McLeer, the Lordz of Brooklyn have been grinding it out for the past fifteen years, overcoming hardship and heartache along the way. But 2008 looks to be a defining year for the hard-hitting Brooklynites as their reality show, “The Brooklyn Way,” will make its highly-anticipated Fuse TV debut on April 17th, and this summer they’ll play the Warped Tour’s main stage.
“2008 will definitely be the Year of the Lordz,” says Kaves. “We’re hyped on all the opportunities in front of us, especially our involvement with Zoo because it’s a unique partnership that authentically unites two respected New York originals.”
Find out more at: www.lordzofbrooklyn.com | www.thelordz.com | www.zooyork.com
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